Today the San Francisco 49ers announced a monumental expansion of the industry-first Faithful to the Planet initiative by committing additional financial support through the continuation of its founding partners and the addition of three new corporate partners. With the goal of conjoining powerful brands to make a lasting impact on the environment, Faithful to the Planet now features support from 11 total corporate partners.
Powered by Dollar Donation Club and thanks to support from seven founding partners (Anheuser-Busch, Cadence, Levi's, Pepsi, SAP, Toyota, and United), and three new partners (Avery Dennison, Delta Dental, and Peet's Coffee), Faithful to the Planet has increased funding and impact to its core environmental and sustainability projects. Since program inception, Save the Redwoods League restored 186,485 square feet of redwood forests, Trees for the Future planted 69,927 new trees, and Plastic Fischer removed 52,008 pounds of ocean-bound plastic.
"Every day is game day for the planet," said Eric Lauterbach, President of Peet's Coffee. "At Peet's, we are committed to improving the lives and livelihoods of the thousands of small coffee farmers around the world; we couldn't be more honored to partner with the San Francisco 49ers on this wonderful initiative."
Representatives from the 49ers, corporate partners, beneficiaries, and Dollar Donation Club recently gathered at Levi's® Stadium during Earth Week for the inaugural Faithful to the Planet Summit to celebrate the tremendous impact being made by its partners and supporting beneficiary projects.
Representatives from the 49ers, corporate partners, beneficiaries and Dollar Donation Club gathered at Levi's® Stadium during Earth Week for the inaugural Faithful to the Planet Summit to celebrate the tremendous impact being made by its partners and supporting beneficiary projects.
"Support from our aligned 49ers corporate partner family has enabled us to set a new standard when it comes to sustainability and environmentalism in professional sports," said Ryan Connors, Senior Director, Global Partnership Sales and Strategy. "This program serves as a powerful platform for making a collective impact for good. We're very appreciative of our partners' support and we look forward to continuing to create a lasting impact on the environment and our community."
Charitable giving is powered by Dollar Donation Club, a public 501(c)(3) charitable organization that aims to unify people to conquer the world's biggest environmental challenges and form the world's first collective super-philanthropist.
"We're thrilled to enter the second year of our partnership with the 49ers," said Seth Blaustein, Founder & CEO, Dollar Donation Club. "It's a dream come true to see a team with such massive reach demonstrating the power of collective-philanthropy to make the world a better place."
To learn more about Faithful to the Planet, visit the program website.