There's something different about The Bay.

You hear it in the music. You feel it in the way people carry themselves. The energy and pride of The Bay are rooted in a loyalty that runs deeper than most can understand. And when it comes to football, that difference shows up loudest in red and gold. At the heart of The Bay stands one of the most storied franchises in sports: the five-time Super Bowl Champions, San Francisco 49ers.

The 4/9 holiday is a time to honor the red and gold, the culture that surrounds it, and the people who make up the Faithful. By reflecting on moments that have shaped generations, today celebrates what it truly means to be part of the 49ers.

It's bigger than football.

The team's legacy is sewn into the soul of the Bay Area, stretching from San Francisco to Santa Clara, Oakland to San Jose. Sunday rituals passed down from parents to children live on in murals across the Mission District and in the tailgates surrounding Levi's® Stadium. That same heartbeat echoes across the globe. With more than 20 million Faithful worldwide, the 49ers call places like Mexico, the United Kingdom, and now the United Arab Emirates home, too.

It lives in the stories we tell—the unforgettable plays in Kezar Stadium, Candlestick Park and Levi's® Stadium, the moments that gave us goosebumps, and the pride we'll always carry for the team.

From "The Catch" to Brock Purdy's first NFL Start, take a look back at the unforgettable moments that make up 49ers history:

Legends run through The Bay.

From Joe Montana and Jerry Rice to Bryant Young and Roger Craig, 49ers greats have set the standard and defined what excellence looks like in the NFL. That standard still lives on today with players like George Kittle, Fred Warner, Christian McCaffrey, Trent Williams, and Nick Bosa pushing the game forward and adding their names to San Francisco's legacy.

To hear it straight from the source, watch 49ers legends share what it means to represent the 49ers:

Celebrate 4/9 Day with The Faithful.

Whether you've been repping since the '80s or you're new to the crew, here are a few ways to tap in:

• Wear Red and Gold
  • Whether it's a throwback or something new, celebrate the day by wearing your favorite 49ers jerseys, hats, tees, and more.
• Share Your Favorite Niners Memories
  • Post your favorite photos, memories, and moments using #FTTB. From gameday traditions to unforgettable plays, share what being Faithful means to you.
• Tune In & Rewind
  • Download the 49ers app and follow the team on Instagram, X, Facebook, YouTube, and TikTok to relive the best highlights, player stories, and mic'd-up moments.

Happy 4/9 Day and Go Niners!