The San Francisco 49ers will suit up in a bold new look this season as part of Rivalries, a new initiative from the NFL and Nike that highlights iconic division matchups with custom uniforms and fan gear.
Over the next four seasons, the Rivalries program will bring fresh designs and energy to NFL rivalry games. The 49ers are one of the first teams to participate, along with the rest of the NFC West and AFC East. Each team's new uniform is rooted in the spirit and identity of its local community, capturing what makes its city and its fanbase truly unique.
"The NFL is home to some of the biggest football rivalries and today marks a historical moment for the NFL as we share 'Rivalries' with the world," said Renie Anderson, chief revenue officer at the NFL. "Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level. Through specially designed player uniforms and limited-edition fan gear, we will embark on a journey that inspires competitive spirit and reveals the winner in all of us."
The full NFC West Rivalries matchups, including the date of the 49ers debut in their new look, will be announced following the release of the 2025 NFL schedule. Fans won't have to wait long to get in on the action. Limited-edition Rivalries jerseys, sideline apparel, and gear will be available ahead of the season at Shop49ers.com, Nike.com, NFLShop.com, Fanatics.com, team stores, and select international retailers.
