Go Behind the Scenes for the Making of the 49ers 'My Cause My Cleats'

The San Francisco 49ers nominate tight end George Kittle for the 2024 Salute to Service Award which honors NFL players, coaches, staff and alumni for their commitment to supporting military and veteran communities.

PepsiCo and the San Francisco 49ers are teaming up to support local restaurants in the Bay Area, spotlighting diverse eateries like Araujo's Mexican Grill. Join us from 12-1pm on November 1st for a special celebration and free lunch, presented by Pepsi and the 49ers.

San Francisco 49ers players visited a local children's hospital to spend one-on-one time with patients and brighten the days for children and their families.

The San Francisco 49ers joined local cancer warriors to create artwork that symbolized strength and they later wore on custom Levi's® jackets to the team's Week 4 Crucial Catch matchup presented by Dignity Health.

San Francisco 49ers players sat with local middle to high school students from Kingmakers of Oakland, Alive & Free, East Oakland Youth Development Center and Urban Peace Movement to share wisdom and inspire the next generation.

San Francisco 49ers linebackers Curtis Robinson and Demetrius Flannigan-Fowles treated Bay Area educators with a back to school shopping spree thanks to Levi's® and Visa.

Meet Levi, a lifelong San Francisco 49ers fan with a heart of gold. Facing the struggles of cancer treatment, Levi fulfilled his wish to meet his heroes, who gave him the strength to overcome it.

Because of teachers like Mrs. Kahl, the future defensive lineman and 4x Walter Payton NFL Man of the Year Award nominee overcame his struggle with reading and made it his mission to help others do the same through the Armstead Academic Project.

49ers players embarked on an Inspire Change Cultural Tour presented by United Airlines at the San Jose African American Community Service Agency to explore Black-owned Bay Area small businesses.

Follow along with San Francisco 49ers quarterback Brock Purdy as he volunteers with his teammates at the 49ers Hope for the Holidays event presented by U.S. Bank.

The San Francisco 49ers invited formerly incarcerated men to Levi's® Stadium and visited San Quentin State Prison to hold valuable discussions on social justice and continue to learn how we can all Inspire Change.

San Francisco 49ers 2023 Walter Payton Man of the Year nominee Arik Armstead discusses what "Inspire Change" means to him through his organization, the Armstead Academic Project.

During the defense's weekly meeting, defensive coordinator Steve Wilks surprised Arik Armstead with messages from the D-line congratulating him with his fourth-consecutive nomination for the Walter Payton NFL Man of the Year Award presented by Nationwide.

Over 25 San Francisco 49ers players dedicated their time to give back to their local community at CityTeam for the organization's annual "Feast with the Niners" event.

The San Francisco 49ers hosted military families and active-duty service members at the SAP Performance Facility for a behind-the-scenes practice visit presented by U.S. Bank.

San Francisco 49ers players visited a local children's hospital as superheroes to brighten the days of patients and nurses and give back to the community.

Through Salute to Service, George Kittle has connected with veterans like Ramon and Mary from Operation Freedom Paws and used his platform to amplify their mission to empower veterans by creating lifesaving service dog teams, like Huey.

The 49ers hosted second grade students from the Oakland Unified School District to read "Just Ask! Be Brave, Be Different, Be You" by Sonia Sotomayor with Arik Armstead, Austin Bryant and T.Y. McGill.

San Francisco 49ers players visited a local Boys and Girls Club to bond with kids in the community and engage in after-school activities.

San Francisco 49ers players joined cancer warriors for a Crucial Catch Art Therapy event presented by Dignity Health to create custom denim jackets generously donated by Levi's®.

49ers players and the San Jose Police Department came together for a friendly game of kickball to enhance police-community relations, promote social justice awareness and benefit the San Jose African American Community Service Agency.

49ers players supported Humane Society Silicon Valley by intaking dogs from a rescue run, socializing animals who have been struggling to find a home and stocking the pet pantry.

Since 2020, the 49ers personnel department have hosted monthly mentorship sessions focused on alternative careers in sport, nutrition/wellness, social injustices and leadership with youth from the 100 Black Men of the Bay Area, presented by United Airlines.

To show the team's appreciation for our country's veterans, the 49ers and U.S. Bank welcomed 16 military veterans, service dogs and their families from the nonprofit Operation Freedom Paws to breakfast and a private practice visit before the team's Week 10 game vs. the Los Angeles Chargers.

The 49ers partnered with Shoe Palace and Visa to provide a special holiday shopping experience and a $250 gift card for 15 students from one of the team's Social Justice grantees, SPAAT.