As part of the NFL's Global Markets Program, the San Francisco 49ers are excited to expand to their third international market and solidify its reputation as one of the most recognizable sports brands in the world. After more than three years of momentous growth and success in the United Kingdom (UK) and Mexico, the 49ers obtained marketing, fan engagement, and commercial rights in a third international region – the United Arab Emirates (UAE), and will now be one of three clubs with activation rights in the UAE.