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As part of the NFL's Global Markets Program, the San Francisco 49ers are excited to expand to their third international market and solidify its reputation as one of the most recognizable sports brands in the world. After more than three years of momentous growth and success in the United Kingdom (UK) and Mexico, the 49ers obtained marketing, fan engagement, and commercial rights in a third international region – the United Arab Emirates (UAE), and will now be one of three clubs with activation rights in the UAE.

49ers Make History in Dubai | First NFL Team to Launch in UAE

The San Francisco 49ers made history by becoming the first NFL franchise to activate in the United Arab Emirates, the event, held at GEMS World Academy Senior School, featured a flag football coaching session and youth flag football clinic in Dubai, highlights the 49ers continued investment into youth athletics and the growth of flag football worldwide in the lead-up to the sport's inclusion in the Summer Olympics in 2028.

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