As part of the NFL's Global Markets Program, the San Francisco 49ers are excited to expand to their third international market and solidify its reputation as one of the most recognizable sports brands in the world. After more than three years of momentous growth and success in the United Kingdom (UK) and Mexico, the 49ers obtained marketing, fan engagement, and commercial rights in a third international region – the United Arab Emirates (UAE), and will now be one of three clubs with activation rights in the UAE.

49ers Foundation Hosts Flag Football Workshop in the U.A.E.

Young athletes across the U.A.E. are developing their skills, teamwork, and passion for the game of football through our flag football programs.

Mac Jones' Best Plays from 2-TD Game vs. Giants | Week 9

Watch San Francisco 49ers QB Mac Jones best plays from his 2-TD game during Week 9 of the 2025 NFL season.

McCaffrey Plunges for Third TD of the Game

San Francisco 49ers RB Christian McCaffrey recorded his third touchdown of the game, surpassing Marshall Faulk for the most games with both rushing and receiving TDs in 49ers history.

Videos

video

49ers Foundation Hosts Flag Football Workshop in the U.A.E.

Young athletes across the U.A.E. are developing their skills, teamwork, and passion for the game of football through our flag football programs.

video

Mac Jones' Best Plays from 2-TD Game vs. Giants | Week 9

Watch San Francisco 49ers QB Mac Jones best plays from his 2-TD game during Week 9 of the 2025 NFL season.

video

McCaffrey Plunges for Third TD of the Game

San Francisco 49ers RB Christian McCaffrey recorded his third touchdown of the game, surpassing Marshall Faulk for the most games with both rushing and receiving TDs in 49ers history.

video

Skyy Moore Takes It 21 Yards Downfield

San Francisco 49ers QB Mac Jones found WR Skyy Moore for 21 yards, moving the 49ers into the red zone.

Galleries

gallery

From The Bay to the UAE: 49ers Lead First NFL Flag Event in Region 🇦🇪

The San Francisco 49ers made history as the first NFL team to activate in the UAE, hosting a youth flag football clinic and coaching session at GEMS World Academy to support youth athletics and grow the game globally.

49ers Make History in Dubai | First NFL Team to Launch in UAE

The San Francisco 49ers made history by becoming the first NFL franchise to activate in the United Arab Emirates, the event, held at GEMS World Academy Senior School, featured a flag football coaching session and youth flag football clinic in Dubai, highlights the 49ers continued investment into youth athletics and the growth of flag football worldwide in the lead-up to the sport's inclusion in the Summer Olympics in 2028.